Simplify. Brand’s work is pretty straight forward. She crafts and idea, develops it and manages its execution.
Creativity and a strong end result stem from a systematic approach. If there is a system in place, the expansion opportunities are limitless.
Deep dive into your current brand state and seek opportunities within your operation to streamline and grow your bottom line.
Next up Brand will build a strategy to suit your goals. She will recommend involvement from a wide variety of your team members – operations should play an important role, along with your marketing, finance and purchasing teams.
Brand will develop a brand architecture and action plan for implementation. In a nut shell, she will develop all the tools, resources and training programs needed to execute. These tools span the entire guest experience from staff training to interior architecture to marketing.
Execute as a team. This is where her project management and organizational skills come into play and your efforts will be minimal.
Develop an ongoing maintenance strategy so you don’t have to do this all over again, year after year. Evolve your brand each year and over time you will exceed market expectations.
Brand is just one person, but she has a hub n’ spoke model. She will call on chefs, architects, agencies and designers who are the best in the business at their jobs. This offers her clients diversity and unmatched expertise. Brand manages the expectations of the experience and it appears seamless.
Most projects are done in partnership with Dee Pettit, a senior concept strategist with years of corporate executive experience.