Chobani Creations Bar

  • Services Provided:
    Brand Strategy, Writing, Concept Development, Execution, Packaging Development, Unit Design
  • Client:
    Chobani
  • Client Website:
    www.chobani.com

Chobani Greek Yogurt is one of the hottest names in the CPG marketplace, far surpassing its competitors. To expand, they decided to break into Foodservice and Contract Catering, challenging two very diverse areas. Results Thru Strategy came in and did an initial assessment and development strategy on Chobani’s move into these two niche areas. A year later, after investing in a 6-unit test, Dee Pettit and I came back and expanded on their test model for a full pilot. We developed for 40 additional schools in 2014 with hopes of rolling out across 500 campuses by 2016.

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